Asturiasfashion visits the Pure London Fair 

Post on 16 de February de 2023.

Pure London is the UK’s largest fashion event, held at the iconic Olympia building in Kensington. This fashion fair offers inspiration, seminars and information on fashion trends. Pure London presents a carefully selected line of the most coveted British and international brands in women’s fashion, accessories, shoes and jewellery. In addition, for the first time Pure London hosted the Source Fashion trade fair for manufacturers and suppliers of materials and accessories for the industry. 

From 12 to 14 February, they learned about the latest European fashion trends and held meetings with British fashion showrooms and the Spanish Trade Office in London to position Asturias Fashion in the United Kingdom. 

The aim of the visit to the Pure London fair was to learn about the latest trends in European fashion, in order to assess whether the fair is suitable for joint international promotion of Asturian fashion brands in a future participation. A series of meetings were also held with British brands, and Asturian brands participated in a meeting with the Spanish Trade Office in London to assess the options for the Asturias Fashion project ( in the United Kingdom and to learn about the current situation in the country after Brexit. 

The Asturian fashion companies that visited the fair as part of the Asturiasfashion project were PIANO B, ULTRAMMAR and UNA CITA.